idejadoma.com
Development of the Ideja doma portal – The largest platform for architecture and interior design enthusiasts in Croatia and the region
Ideja doma is the largest online and offline community dedicated to interior design across the region, with nearly half a million followers on Facebook. In collaboration with sors.agency, a portal was developed that brings together interior enthusiasts, architects, designers, and creatives, allowing them to exchange experiences, inspiration, and practical advice.
Challenge and Goals
With the growth of its community, Ideja doma recognized the need for a modern web portal to better serve its large base of users and collaborators. The client wanted to create a central platform that brings together interior and design enthusiasts, allowing for easier navigation, browsing, and better interaction with content.
The client also wanted to integrate advanced features, including automatic SEO, an ad management system, and integration with a newsletter. The goal was to create a flexible and scalable platform that simplifies administration, with a focus on user experience and SEO optimization.
Our Approach and Process
Our approach to developing the Ideja Doma portal is based on detailed analysis and collaboration with the client to create a solution that precisely meets their needs. Through several phases, from the initial workshop to implementation, we ensured that each step was aligned with the project’s goals. Incremental development allowed us to continuously test and optimize functionalities, delivering a portal that is easy to manage and provides an exceptional user experience.
1. Discovery Phase
The first step was conducting a workshop with the client, where we defined the exact requirements and wishes for the portal. Together with the client, we analyzed their existing processes to ensure the portal would be as functional and useful as possible for all community members.
2. Design and Development
After the workshop, we proceeded with the design phase, aligning it closely with the client’s preferences. We paid special attention to usability and visual appeal to ensure the portal was intuitive and modern.
For the backend, we developed custom functionalities that enable efficient administration and content management, providing the client with an easy-to-use tool for updating the portal. Additionally, we implemented an ad management system, integrated an advanced SEO module that automatically generates meta tags, and set up integration with the newsletter.
3. Testing and Evaluation
After the design implementation, the portal was set up on a test domain. To ensure quality and functionality, we opted for incremental delivery. This meant that we divided the development into several phases, with each phase including the implementation of new features, testing, and evaluation. This approach allowed for the quick identification of potential issues and their timely resolution.
Throughout each phase, the portal was tested under real conditions, with the aim of ensuring that all functionalities, including the ad management system, SEO module, and newsletter integration, worked flawlessly. The evaluation after each phase was crucial for optimizing the user experience and ensuring maximum efficiency.
After all functionalities went through testing and final evaluation, the portal was officially transferred to the main domain and went live on February 6, 2025.
4. Results and Achievements
The portal was officially launched on February 6, 2025, with a special event where Ideja doma presented the next phase of its development. Since then, the platform has become a central hub for interior enthusiasts, architects, designers, and creatives across the region.
Key metrics:
-Integration with the newsletter enabled better communication with the community
-Exceptional user experience
-Consistent website traffic growth through automated SEO optimization
-Easy content management thanks to a custom solution within the CMS
“The collaboration with Sors Agency was exceptional. They understood our goals and, through a detailed process, designed and developed a portal that fully met our needs. This portal now serves as the heart of our community and allows us to connect even better with our users.”
Janja Pavetić, Creative director
Take a look at the final result!
See the results of our work through the design of the Ideja Doma portal. Each page of the portal has been carefully crafted to ensure an exceptional user experience, with a modern and responsive interface that is intuitive and easy to use. The result is a platform that not only reflects the brand’s values but also allows users to easily navigate and interact with the content.
